How to Set Up a Lawyer Website Using ChatGPT, Claude, and MCP

Attorneys, solo practitioners, and law firms running KrabiClaw's legal vertical (the Blawby template) can build, customize, and publish their entire website conversationally using ChatGPT or Claude.

By connecting your AI assistant to KrabiClaw's Model Context Protocol (MCP) server, the assistant directly executes verified CMS tools: setting firm typography and color palettes, provisioning office locations and operating hours, cataloging practice areas and legal consultations, and laying out canonical pages.

Before you begin, ensure you have:

1. Created your KrabiClaw account and started your legal site in the dashboard.
2. Connected your assistant to KrabiClaw via MCP as described in Connect KrabiClaw to ChatGPT & Claude.
3. Verified your assistant can access workspace tools using list_organizations.

1. Select Your Workspace Context

When starting a conversation with your AI assistant, establish the active firm and office location.

Ask your assistant to find your law firm using list_organizations and set the workspace context with set_workspace_context.

Your assistant will verify the selection by reading back the active profile via get_workspace_context.

2. Establish Firm Branding, Typography & Palette

A credible legal practice requires distinguished typography and a restrained, authoritative color scheme.

The assistant uses update_organization_settings to configure:

• Firm Name & Description: Your practice name, jurisdictional statement, and mission.
• Font Preset: Use cormorant-garamond for classical serif typography suited for legal briefs and reputable firms.
• Color Palette: An authoritative navy ground (#1E3A5F), warm parchment surface, and muted gold accent (#B4833E). You can also inspect and adjust these visually in Website Branding.

All changes are applied immediately across your header, footer, headings, and buttons without modifying HTML or CSS directly.

3. Configure Law Offices & Consultation Hours

Prospective clients need exact physical and remote contact details. In KrabiClaw's legal vertical, physical contact points are modeled canonically as Offices and Practice Locations.

The assistant uses update_location with:

• Office Name & Suite: e.g., "Downtown Raleigh Office, Suite 1100".
• Street Address: Formatted address, city, state, postal code, and country.
• Direct Contact: Firm phone number and primary legal intake email.
• Operating Hours: Structured Google Places-compatible opening and closing periods (e.g., Monday through Friday 8:30 AM to 5:30 PM).

These hours govern appointment scheduling and Google Search metadata automatically.

4. Define Practice Areas & Legal Consultations

In KrabiClaw's legal domain:

• Offerings are Practice Areas & Consultations (not generic e-commerce products or restaurant menus).
• The booking flow is a Legal Consultation Request (CONSULTATION).
• Prospective clients are Clients, and operators are Attorneys / Legal Team.

Initial Consultation Booking

Your initial consultation product is configured with session durations (e.g., 45-minute confidential intake) and pricing via update_product.

Core Practice Areas

The assistant catalogs each practice area (Corporate Counsel, Estate Planning & Trusts, Employment Advisory, Commercial Real Estate, Civil Litigation) using:

1. create_product with an authentic summary, practice scope, and consultation details.
2. set_product_publication to mark the offering published (published: true).
3. set_product_location to bind it to your practice office.

You can also review practice areas at any time in Products & Practice Areas.

5. Compose Canonical Legal Pages with Blocks

KrabiClaw websites are built from structured, validated content blocks. The assistant uses update_site_page to assemble each of the 5 canonical legal pages:

1. Homepage (/):

   • hero: High-impact firm title, value proposition, and "Request Consultation" primary button.
   • feature_grid: "Why Clients Choose Our Firm" (Partner access, flat-fee clarity, courtroom advocacy).
   • product_grid: Cards for your core practice areas linking to details.
   • team_grid: Managing partners and senior counsel with bar admissions and credentials.
   • testimonials: Client feedback and corporate representations.
   • faq: Common questions about initial consultations, conflicts checks, and retainer fees.
   • contact_cta: Direct consultation inquiry banner.

2. About Us (/about):

   • Firm history, founding values, and practice philosophy in a clean markdown block.
   • stat_grid highlighting years of practice, transactions closed, and trial outcomes.
   • team_grid highlighting attorney biographies.

3. Practice Areas (/services):

   • Overview of all legal focus areas via product_grid.

4. Offices & Contact (/contact):

   • location_grid displaying your verified office address, interactive map, phone, and hours.
   • contact_form for confidential initial inquiries.

5. Schedule Consultation (/schedule):

   • hero and how_to outlining the 3-step intake process (Conflict check, initial review, attorney consultation).
   • callout noting that all communications are protected by attorney-client privilege.
   • booking_cta allowing prospective clients to select an intake slot.

You can preview and reorder page layouts in Website Pages.

6. Review and Go Live

Once the assistant finishes updating the pages, verify your live website:

• Open your site URL (https://<your-subdomain>.krabiclaw.com).
• Test each navigation link: About, Practice Areas, Contact, and Schedule Consultation.
• Submit a test consultation request on /schedule to verify client intake notifications.
• When ready to connect your custom law firm domain (e.g. www.cedarlegal.com), configure DNS records in Custom Domains.

Next: Review the MCP Tool Reference for detailed input schemas, or learn how to Connect Google Calendar to synchronize attorney consultation appointments directly with your firm calendar.